Bad Bunny to Headline 2026 Super Bowl LX Halftime Show in Santa Clara

Bad Bunny is announced as the headliner for the 2026 Super Bowl LX Halftime Show, marking a historic moment for Latin music.

Global superstar Bad Bunny, born Benito Antonio Martínez Ocasio, has been officially named the headliner for the Apple Music Super Bowl LX Halftime Show, set to take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The announcement, made by the NFL, Apple Music, and Roc Nation during the Sunday Night Football broadcast of the Green Bay Packers versus Dallas Cowboys game, has sparked widespread excitement. Known for his genre-defying blend of reggaeton, Latin trap, and pop, Bad Bunny’s selection as the first Latin artist to solo headline the Super Bowl halftime show is a landmark achievement. His global influence, underscored by three Grammy Awards, 12 Latin Grammys, and a historic Coachella headlining slot, positions him as a cultural powerhouse ready to captivate millions. This performance follows his massively successful 2025 Puerto Rico residency, which boosted the island’s economy, highlighting his ability to deliver a show of unparalleled energy and cultural significance.

Bad Bunny’s solo performance promises a high-energy spectacle celebrating Latin music and culture.

As one of the few Latin artists to lead the Super Bowl halftime show solo, Bad Bunny’s performance is a historic milestone for Latin music on the global stage. His record-breaking tours, such as the 2025–2026 World Tour and the Puerto Rico residency that drew over half a million fans, showcase his dynamic stage presence and ability to command massive audiences. Fans can expect a setlist packed with hits like those from his chart-topping album Debí Tirar Más Fotos, which saw all 17 tracks land on the Billboard Hot 100, blending Puerto Rican musical traditions like salsa, bomba, and reggaeton with contemporary sounds. The NFL and Roc Nation, led by Jay-Z, praised Bad Bunny as a “trailblazer who represents culture on a global scale,” hinting at a performance that will likely include surprise guest appearances, a hallmark of past Super Bowl shows. His prior guest appearance during Shakira and Jennifer Lopez’s 2020 halftime show adds to the anticipation of a vibrant, culture-defining spectacle.

The NFL and Roc Nation’s collaboration with Bad Bunny underscores his role as a global cultural ambassador.

The Super Bowl LX Halftime Show, produced by Roc Nation and co-executive produced by Emmy-winning producer Jesse Collins, is set to be a cultural milestone, with Bad Bunny’s selection reflecting the growing influence of Latin music in mainstream entertainment. Roc Nation founder Jay-Z stated, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.” Bad Bunny himself emphasized the cultural weight of the moment, saying, “This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.” His multifaceted career, spanning music, acting in films like Bullet Train and Caught Stealing, and hosting Saturday Night Live’s Season 51 premiere on October 4, 2025, underscores his versatility and global appeal. The performance is expected to draw massive viewership, potentially surpassing the record 133.5 million viewers of Kendrick Lamar’s 2025 halftime show.

The 2026 Super Bowl in Santa Clara sets the stage for a culturally significant and electrifying performance.

Super Bowl LX, the 60th edition of the NFL’s championship game, will be hosted at Levi’s Stadium, home of the San Francisco 49ers, in Santa Clara, California, on February 8, 2026. Bad Bunny’s performance, backed by Apple Music’s sponsorship, is poised to be one of the most electrifying halftime shows in recent memory, building on the legacy of iconic performers like Michael Jackson, Beyoncé, and Rihanna. The choice of Bad Bunny reflects the NFL’s ongoing partnership with Roc Nation, which has curated culturally impactful halftime shows since 2019, including Usher’s 2024 performance and Kendrick Lamar’s record-breaking 2025 set. Industry insiders anticipate that Bad Bunny’s show will blend his signature high-energy choreography with vibrant Latin rhythms, celebrating Puerto Rican heritage and global Latin culture. The announcement has already generated significant buzz on social media, with fans eagerly awaiting what promises to be a groundbreaking moment in Super Bowl history.

In conclusion, Bad Bunny’s headlining performance at the Super Bowl LX Halftime Show in February 2026 is poised to be a transformative moment for both the NFL and global entertainment. As a Puerto Rican superstar who has shattered barriers for Spanish-language music, his solo turn on this iconic stage marks a celebration of Latin culture and its undeniable influence on the mainstream. With his unparalleled energy, genre-blending hits, and deep connection to his heritage, Bad Bunny is expected to deliver a performance that resonates with millions worldwide, potentially earning accolades as one of the most memorable halftime shows ever. Directed by Hamish Hamilton and supported by Roc Nation and Apple Music, this spectacle will likely set a new standard for cultural representation in sports entertainment, cementing Bad Bunny’s legacy as a global icon and inspiring the future generations.

News source: CNN news