Jess Glynne’s “Hold My Hand” Makes Shock Return as TikTok UK’s Song of the Year 2025
Jess Glynne’s “Hold My Hand” Makes Shock Return as TikTok UK’s Song of the Year 2025
A Ten-Year-Old Banger Just Stole 2025: How Jess Glynne’s “Hold My Hand” Became TikTok UK Song of the Year
The Comeback Nobody Saw Coming Picture this: it’s December 2025. Sabrina Carpenter is still riding the high of “Espresso,” Chappell Roan’s “Good Luck, Babe!” is everywhere, and Central Cee has half the country reciting his bars. Then, out of absolutely nowhere, a song that came out when Ed Sheeran still had ginger hair and One Direction were together storms back to the top of every chart going.
That song is Jess Glynne’s “Hold My Hand” – a certified 2015 summer anthem that most people thought had retired to the “wedding-DJ-filler” graveyard. On 9 December 2025, TikTok UK dropped its end-of-year awards and declared it the outright Song of the Year in Britain. Yes, really. A decade-old track beat every single release of 2025. And the reason? A budget holiday advert and the chaotic genius of British TikTokers.
It All Started with “Nothing Beats a Jet2holidays”
If you live in the UK, you’ve heard the Jet2holidays advert a thousand times. That impossibly cheerful voice-over declaring “Nothing beats a Jet2holidays!” has been on telly since about 2017, usually accompanied by smiling families running towards an Airbus A321 in 4°C drizzle.
Fast-forward to late November 2025. Someone (legend has it a 19-year-old student from Leeds) realised that if you time the drop of Jess Glynne’s “Hold My Hand” perfectly with that voice-over, the result is pure serotonin. The lyric “Darling, hold my hand” lands exactly as the advert voice says “Nothing beats a Jet2…” and the internet lost its collective mind.
Within days the sound was everywhere. People filmed themselves packing suitcases like they were in an action movie. Grandmas lip-synced it while decorating the tree. Someone even recreated the entire advert using their dog dressed as a pilot. By the first week of December, the sound had been used in 40 million videos in the UK alone.
From Meme to Mainstream Domination
What started as a joke quickly turned into a full-blown chart resurrection.
• “Hold My Hand” shot to Number 1 on UK iTunes – ten years after it first did the same in 2015.
• It cracked the Official Singles Chart Top 10 again, sitting comfortably above brand-new releases from some of the biggest names on the planet.
• Spotify’s UK Viral 50 was basically the “Hold My Hand” show for three straight weeks.
• Shazam searches in Tesco car parks at 8 p.m. on a Friday night went through the roof (because apparently that’s when people remember they need a week in Tenerife).
Radio stations that normally wouldn’t touch a ten-year-old pop track started spinning it again “by public demand.” Capital FM even ran a phone-in titled “Is this the greatest comeback ever?” (The answer, according to 87% of callers, was yes.)
Jess Glynne’s Reaction: Pure Disbelief
When BBC News caught up with Jess Glynne on the day of the TikTok announcement, she was refreshingly gobsmacked.
Acccording to Easterneye it woke up to about 400 messages saying ‘You’re Number 1 again because of a plane advert,’” she laughed. “I thought someone was winding me up. Then I opened TikTok and just saw wall-to-wall videos of people screaming ‘Nothing beats a Jet2holidays!’ to my song. I actually cried laughing.”
She added: “This is the most random, beautiful thing that’s ever happened to me in my career. I wrote that song about feeling on top of the world with someone you love, and now an entire country is using it to book last-minute trips to Benidorm. I’m here for it.”
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Why This One Hit Different
Music industry insiders have spent the last week trying to explain how a 2015 dance-pop track managed to out-viral everything released in 2025. The answers are gloriously British:
1. Nostalgia on steroids – anyone who was a teenager in 2015 is now in their mid-to-late twenties, prime age for booking their first “lads/girls on tour” holiday without parents.
2. Post-Christmas blues antidote – after two years of grim winters, the idea of sunshine for £299 return was basically therapy.
3. Pure, unfiltered joy – the song is 128 bpm of undiluted happiness. In an algorithm that rewards extreme emotion, it won.
As one TikTok comment perfectly summed it up: “This isn’t a song anymore. It’s a national coping mechanism.”
The Final Nail in 2025’s Coffin
When TikTok UK revealed its 2025 awards, the room (well, the internet) held its breath. Would it be Sabrina? Chappell? Maybe one of the drill tracks that dominated the summer?
According to BBCnews In a moment that will be studied by future music historians, the host simply said: “The TikTok UK Song of the Year 2025 goes to… a song that technically isn’t from 2025. Jess Glynne – ‘Hold My Hand’.”
The scream that went up across Britain was audible from space.
Somewhere, a Jet2holidays marketing executive is probably getting a very large Christmas bonus.
So next time someone tells you “music isn’t what it used to be,” just play them the chorus of “Hold My Hand” layered over a Geordie lad sprinting through Newcastle Airport with a inflatable flamingo.
Because in 2025, nothing beat a Jet2holidays. And nothing – absolutely nothing – beat Jess Glynne’s decade-old banger coming back to claim the crown.
Darling, hold my hand? More like hold my boarding pass.
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