Kai Cenat turned down Nike deals worth $300M because he was asked to never mention Jesus Christ.

Kai Cenat Clears the Air on Nike Deal Rumors

Social media was set ablaze recently with claims that Kai Cenat, one of the world’s biggest streamers, had turned down a staggering $300 million deal with Nike because the brand allegedly asked him never to mention Jesus Christ again.

The rumor quickly spread across X (formerly Twitter), TikTok, and Instagram, with thousands of fans praising Cenat’s supposed decision to stand firm in his faith rather than collect the bag.

But now, it’s clear: the story is 100% false.

According to Relevant Magazine, Cenat never rejected any deal for religious reasons. In fact, he took to his livestream to laugh off the claims, saying: “I’m still signed to Nike!” He also revealed that Nike themselves even reached out to him directly after seeing the wild headlines to confirm he was still very much on board.

The viral rumor seems to have started after Kai once mentioned that he avoids deals that don’t align with his values. Fans ran with that idea, exaggerating it into a full-blown, faith-based contract drama that simply never happened.